5 topics to be explored

• Money, money, money ...

  If the world was the size of a golf ball

  Been there, done that, got the tshirt

  Unveiled (a new perspective)

  Nothing compares to being a women

South African Bands suck?

I must admit, I myself don’t know that much about South African bands except for the few that have branched out of just the South African market. Who have taken the initiative to expand to greater territory and play gigs around the world. The South African style is very different from the rest of the world, it brings a flavour of various cultures put together with a hint of traditional and uniqueness to create a type of music the world has yet to experience to its full potential.

You can’t compare South African bands to the international ones, it seems that too many start out and just don’t make it in the music industry and they give up. Yes, South African bands suck because they haven’t been given the opportunity to really stand out and even with a really good song they don’t get seen. A few gigs in a club and maybe getting their song on radio is an achievement but that just doesn’t cut it in the industry.

Bands like Freshlyground, Prime Circle and The Parlotones are South African Bands who have made name for themselves and play really good music. The Parlotones sold out their Summer Series Concert at Kirstenbosch this year in 2 hours with many disappointed fans and will release their new album in the US, UK and Europe this year. There are some really good bands out their and they just need the opportunity to breakthrough the barrier that holds them back and start a revolution in the music industry.

My take on Designer PR

Like a breathe of fresh air, a new beginning and the prospects of what has been said of PR - being redundant and with a lack of creativity. Designer PR opens up the possibilities of being new, original and innovative. In today’s world with everything changing in a matter of moments and being able to access information from all around the world, the traditional way of doing things can not have the impact and stand out quality that PR needs.

If ordering a simple cup of coffee has become that complex, how much more will it be in managing PR effectively and building strong relationships that PR is known for. Taking into consideration that we not only have to please the organisation but above that we need to meet the customers’ needs and excel above their expectations. As PRP’s, do we have the necessary skills and knowledge? Like knowing the many facets to a simple cup of coffee, we now have to expand our perspectives and environments through our originality, creativity.

PR needs to be out of the norm and add that wow factor and Designer PR allows for that. The opportunity is here and PR should go for it, change is constant and PR needs to be proactive and keep with the trends.